CCR CSR Launches New Name, Announces New Organisational Structure



The Center for Child Rights and Corporate Social Responsibility (CCR CSR) is changing its name to become ‘The Centre for Child Rights and Business’ (shortened version ‘The Centre’). 


Our new name change, effective from 1st Jan 2021, reflects The Centre for Child Rights and Business’ mission to improve the lives of children by working with companies to promote and respect children’s rights in all their operations with a particular focus on supply chains. 


The name change also reflects a new organisational structure for The Centre. CCR CSR (Beijing) Limited, a subsidiary of Rädda Barnen AB, has been a pioneer in consulting businesses on child rights in their Chinese supply chains for 10 years. Together with its sister company in Hong Kong (CCR CSR (HK) Ltd.), CCR CSR is established in a growing number of Asian countries including Myanmar, Vietnam, Bangladesh, Laos, Malaysia and Indonesia. The CRB centre, set up at Rädda Barnen’s headquarters, has focused on the European market and Europe based services.


To build on CCR CSR’s extensive experience and expertise in helping companies improve their direct and indirect impact on children and through it, strengthen their sustainable business, the board of Radda Barnen AB agreed in October 2020 to merge the three operations and their respective branch offices into one organizational structure.


The Centre for Child Rights and Business will consist of three legal entities: Rädda Barnen AB (parent company), CCR CSR (Beijing) Limited (subsidiary) and CCR CSR (HK) Ltd (subsidiary). Rädda Barnen Service AB with its subsidiaries is wholly owned by Save the Children Sweden. 


Ines Kaempfer, current Executive Director at CCR CSR will be Chief Executive Officer of The Centre for Child Rights and Business. 


Commenting on the changes, Ines said: 

“Over the last decade our programmes have improved the lives of thousands of children and families in supply chains in Asia, delivering positive impacts that not only benefit workers, families and children but also deliver positive business outcomes. Our new organisational structure will strengthen our engagement with companies in Europe and broaden our services on child rights as we continue to work with companies in new countries and sectors to make sure their business has a positive impact on children" 


Alongside the Centre for Child Rights and Business new name and logo, the Centre will launch a refreshed visual identity, new website and domain name (www.childrights-business.org) in the first quarter of 2021. As these changes become effective, you will start seeing The Centre’s new branding introduced in marketing collateral, services, reports and publications.  


FREQUENTLY ASKED QUESTIONS


1. What’s happening? 

We are merging our existing business operations to create a new, simplified organizational structure. The Centre for Child Rights and Business will consist of three legal entities: Rädda Barnen AB (parent company), CCR CSR (Beijing) Limited (subsidiary) and CCR CSR (HK) Ltd (subsidiary). Rädda Barnen Service AB with its subsidiaries is wholly owned by Save the Children Sweden.  The Centre’s new organisational is operational as of December 2020. 


Effective from 1st Jan 2021, CCR CSR will also change its name to become the Centre for Child Rights and Business’ (shortened version ‘The Centre’).  Alongside our new name, we’ll launch a new website and domain name (www.childrights-business.org) in the first quarter of 2021. As these changes become effective, you will start seeing The Centre’s new branding introduced across our marketing collateral, services, reports and publications.  

 

2. Why are you making these changes? 

Our new organisational structure is designed to capitalise on the CCR CSR’s successes to date in supporting businesses to improve the lives of children, strengthen worker well-being and achieve family-friendly supply chain operations.


The simplified structure enables us to achieve operational efficiencies, strengthen our engagement with business and extend our services on child rights issues – addressing both direct and indirect child rights impacts as part of a boarder human rights due diligence approach. 


Our new name better reflects the work of the Centre for Child Rights and Business (and is a little easier to pronounce), whilst our new brand identity, logo and website will help us to better communicate how we work with companies actively to make sure their business has a positive impact on children.  

 

3. How will these changes impact the work of The Centre? 

The name change and new organisational structure will not involve any modifications or changes to the programmes, tools and services we offer to companies to achieve child-friendly supply chain operations. 


The Centre’s goal remains focussed on improving the lives of children by working with companies to promote and respect children’s rights in all their operations with a particular focus on supply chains. We will continue to help companies understand where change is needed and leverage our expertise on child rights and the company's reach to eradicate risks and create positive impact for parent workers, children and families. 


Our new structure creates exciting opportunities to offer additional consultancy services and support to help companies understand their direct and indirect impacts on children and deliver services to companies to address these impacts. Through integrating the CRB centre (Sweden) into our organisational structure, we will also be able to offer additional support and outreach to companies in Europe – particularly within the Nordic region. 


The Centre will continue to work will all businesses who would like to make a measurable impact on the children affected by their operations, no matter their size and where they are in their sustainable journey. 

Published on 22/12/2020

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