Our client Colossseum Athletics - a US apparel brand - took part in a one year migrant parent support programme between 2016 and 2017 that entailed in-factory trainings for migrant parent workers and supervisors, as well as PhotoVoice - a creative tool whereby workers use photography to engage with their children and hone their communication skills. Sixty-four workers and 11 supervisors from Colosseum's supplier factory C&C took part in the programme.
“Migrant workers make up the majority of the workforce manufacturing Colosseum products in China, and many of these workers are parents with left behind children. Working [..] on the migrant parent worker training and photo-voice programme has allowed us to support these parents and improve their relationship with their children back home. A secondary motivation in implementing this program has been to help factory management decrease turnover by improving worker satisfaction and loyalty. We’ve seen success with this programme in both areas,” said Kelsey Keene, Director of CSR at Colosseum Athletics.
"They (factory management) understand our difficulties as migrant parents with left-behind children and care about us," said a working father with three left-behind children from Guizhou who took part in the Colosseum Migrant Parent Support programme.
More insights into how the programme was rolled out can be seen here in this short video.