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  ["title"] => string(75) "Gender Ambassador Pilot Programme Rolled out in ASOS’s China Supply Chain"
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  ["url"] => string(81) "/impact/gender-ambassador-pilot-programme-rolled-out-in-asos-s-china-supply-chain"
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    [4] => string(16) "Gender Equality "
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  ["country"] => string(2) "3,"
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    [2] => string(18) "Apparel & Textiles"
    [10] => string(13) "Manufacturing"
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    [1] => string(15) "Project Updates"
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  ["content"] => string(10836) "<p style="text-align: center;"><span style="font-size: 18px;"><img src="/public/uploads/images/20260219/8c3c0033fdd6afc9f6bc2c0d49ae3d9b.jpg" alt=""/><br/><span style="font-size: 18px; color: #595959;"><em>The Centre&#39;s Director of Services, China during a gender transformative workshop for an ASOS supplier in China</em></span></span></p><p><span style="font-size: 18px;"><br/></span></p><p><span style="font-size: 18px;">In 2024, The Centre for Child Rights and Business partnered with ASOS to pilot a 1.5-year Gender Ambassador Programme in a Chinese apparel factory. The aim was simple: strengthen gender equality, prevent gender-based harassment, violence &amp; discrimination and create a safer, more respectful workplace for women and men.</span></p><p><span style="font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">The programme started with a needs assessment and policy review, followed by training for factory trainers, managers and workers. Eight staff – women and men working in production, management and other departments – were then selected as Gender Ambassadors. These ambassadors are trusted peers on the factory floor. They listen, support colleagues, raise concerns early and help promote fair treatment in everyday work.</span></p><p><span style="font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">One ambassador shared how the programme changed their perspective:</span></p><p><span style="font-size: 18px;">&nbsp;</span></p><section data-mpa-template="t" mpa-from-tpl="t" data-mpa-powered-by="yiban.io"><section style="border: 4px solid rgb(229, 47, 34); border-radius: 12px; padding: 30px 20px; margin: 30px 10px; font-size: 14px; color: rgb(113, 113, 113); line-height: 28px; font-weight: bold;" mpa-from-tpl="t"><img src="/public/uploads/images/20240906/q1.png" style="float: left; margin-top: -50px; margin-left: 4px; width: 66px; height: 66px;" class="data-mpa-template-img rich_pages wxw-img" mpa-from-tpl="t" data-mpa-template="t" data-imgqrcoded="1" alt="q1.png" width="66" height="66" border="0" vspace="0"/><p style="margin: 0px; padding: 0px; line-height: 1.5em;"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 700; letter-spacing: normal; text-wrap: wrap;"><span style="font-size: 18px; text-wrap-mode: wrap;">“I didn’t think a gender equality project was needed at first. But I soon realised inequalities still exist in many ways. Now I have the confidence to advise others and promote fair treatment. I’ve seen real changes: fewer inappropriate jokes, more respect between coworkers and better communication from management.”</span></span></p><img src="/public/uploads/images/20240906/q2.png" style="float: right; margin-right: 4px; width: 66px; height: 66px;" class="data-mpa-template-img rich_pages wxw-img" mpa-from-tpl="t" data-mpa-template="t" data-imgqrcoded="1" alt="q2.png" width="66" height="66" border="0" vspace="0"/></section></section><p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">Together with the gender ambassadors and the supplier’s internal trainers (who were trained by The Centre through a Training of Trainers programme), we rolled out a gender transformative training for factory workers and developed an action plan for four in-factory activities led by the gender ambassadors to promote a culture of equality and equity and to build awareness among workers.</span></p><p><span style="font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">The programme also strengthened systems. Key policies were updated, including anti-discrimination and anti-harassment procedures, grievance mechanisms, protections for female workers, and family-friendly policies such as maternity and paternity leave.</span></p><p><span style="font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">These changes translated into clear outcomes for workers:</span></p><p><span style="font-size: 18px;">&nbsp;</span></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p><span style="color: #E52F22;"><strong><span style="font-size: 18px;">24%</span></strong></span><span style="font-size: 18px;"> more workers understand gender-related policies</span></p></li><li><p><strong><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px; color: #E52F22;">20%</span></strong><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;"> more workers know how to use the grievance mechanism</span></p></li><li><p><span style="color: #E52F22;"><strong><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;">75%</span></strong></span><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;"> more workers know mothers can take breastfeeding breaks during working hours</span></p></li><li><p><span style="color: #E52F22;"><strong><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;">34%</span></strong></span><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;"> more participants can identify gender-based discrimination</span></p></li><li><p><span style="color: #E52F22;"><strong><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;">40%</span></strong></span><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;"> reject harmful gender stereotypes</span></p></li><li><p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;"></span><span style="color: #E52F22;"><strong><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;">20%</span></strong></span><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;"> more know how to report harassment or discrimination</span></p></li></ul><p><span style="font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">A female worker explained what this meant in practice:</span></p><p><span style="font-size: 18px;"><br/></span></p><p><br/></p><section data-mpa-template="t" mpa-from-tpl="t" data-mpa-powered-by="yiban.io"><section style="border: 4px solid rgb(229, 47, 34); border-radius: 12px; padding: 30px 20px; margin: 30px 10px; font-size: 14px; color: rgb(113, 113, 113); line-height: 28px; font-weight: bold;" mpa-from-tpl="t"><img src="/public/uploads/images/20240906/q1.png" style="float: left; margin-top: -50px; margin-left: 4px; width: 66px; height: 66px;" class="data-mpa-template-img rich_pages wxw-img" mpa-from-tpl="t" data-mpa-template="t" data-imgqrcoded="1" alt="q1.png" width="66" height="66" border="0" vspace="0"/><p style="margin: 0px; padding: 0px; line-height: 1.5em;"><span style="color: #000000; font-family: Arial, Helvetica, sans-serif; font-size: 18px; font-weight: 700; letter-spacing: normal; text-wrap: wrap;"><span style="font-size: 18px; text-wrap-mode: wrap;">&quot;The biggest change is that we now know our rights and how to get help. We can talk to supervisors, HR, a Gender Ambassador, or use anonymous feedback boxes. The atmosphere feels safer, and people are more considerate of each other.”</span></span></p><img src="/public/uploads/images/20240906/q2.png" style="float: right; margin-right: 4px; width: 66px; height: 66px;" class="data-mpa-template-img rich_pages wxw-img" mpa-from-tpl="t" data-mpa-template="t" data-imgqrcoded="1" alt="q2.png" width="66" height="66" border="0" vspace="0"/></section></section><p><span style="font-family: -apple-system, BlinkMacSystemFont, &quot;Segoe UI&quot;, Roboto, &quot;Helvetica Neue&quot;, Arial, &quot;Noto Sans&quot;, sans-serif, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;; font-size: 18px;">&nbsp;</span></p><p><span style="font-size: 18px;">The results of the pilot show that by investing in supplier-led programmes like this, brands help build stronger management systems, safer workplaces and more resilient supply chains. These are not one-off trainings; they are practical, long-term improvements that benefit workers, suppliers and buyers alike.</span></p><p><br/></p>"
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